The New Zealand Association of Counsellors believes that counsellors work to: 

  • Provide individuals, families, groups and institutions with expanded or alternative perspectives and choices.
  • Foster personal and social conditions in which client growth and development can occur.
  • Encourage, support and challenge clients to translate their enhanced awareness into actions which increase a sense of worth and mastery. 
  • Offer leadership in the area of human relationships with awareness of and respect for difference.
  • Advocate for those who are disempowered.